Empowering Communities with Practical Tools for Healthier Living
When the LiveLighter campaign was initially funded by the Department of Health Western Australia, its digital presence was treated as an afterthought and with a limited shelf-life.
As the campaign scaled it was obvious the approach was wrong and Eduka was appointed based on a recommendation to come in and create better engagement. The first thing we changed was to flip the notion that the website was just another awareness medium for the campaign waves. We instead wanted to build an asset that would become the hub of reliable information presented engagingly.
This case study explores how we achieved this and created a nationally renowned website that became a lot more than just a Western Australia state-based campaign.
An engaging resource hub for healthy lifestyles
The Cancer Council of Western Australia (CCWA) partnered with Eduka to establish the LiveLighter campaign online and over the last 10 years we have collectively created a comprehensive digital platform offering practical information, engaging tools, and motivational support for healthier living.
This project's success continues due to CCWA's approach to treating their digital asset as a core part of the campaign that requires funding allocation, maintenance, and updates to result in a reliable, measurable, and ongoing pleasant user experience for all.
Collaboration with experts
LiveLighter's dynamic team of health and promotion experts produce blogs and recipes, website visitors can interact asking questions and providing feedback.
Engaging tools and resources
With the LiveLighter team, we have created an array of interactive components to educate the public on health topics. These include meal planners, food and drink calculators, workout builders and more.
Information architecture
Over the years it is normal for a website to grow organically and it is also common for a website's goals to become blurred and confusing. Regular content audits have ensured relevancy without breaking the bank.
Location-based information
Growing from a Western Australian-centric campaign to an Australian presence required geo-targeted content. Our team made it possible for the campaign to scale.
Digital style guide
Offering a digital style guide made sense to support multiple content authors and front-end developers. The true benefit, however, became obvious as frameworks evolved and the source of truth could be quickly updated ensuring no confusion on applying the brand assets.
Beyond just a CMS
There are somethings that require a bespoke solution rather than overloading a CMS that is not fit for purpose for what you want to achieve. We built a custom admin app to make the management of the website easy and relevant.
Google meta
From structured markup to smart tags, CDN support, and due diligence on tracking to understanding page speed insights we continuously evaluate trends and requirements ensuring that under the hood, the LiveLighter platform always remains current, viable and accessible.
Smart content
We see duplication of effort all the time, when a separate CCWA campaign needed access to some recipes we made it easy for this to happen. Our development skills in custom integrations are super useful.
The future
Eduka has established trust and reliability with CCWA. Together, we have become a well-oiled team and are always looking for the next best thing to continue our LiveLighter journey.