If you were a (good) builder and signed a contract to build a house, there would be a number of steps you would undertake, to make sure you're creating a structurally solid building that makes life as easy as possible for its' inhabitants.  You would consider essential steps that seem obvious, yet necessary like:

  • Ensuring you have a solid foundation
  • Drawing up a plan of where each room should be
  • Thinking about how an individual will move from one room to another

When we build websites and start discussing site structure and hierarchy, this is how we think.  The issue is, is that a lot of people throw together a bunch of different web pages with little thought about how a user will navigate, what pages need to be prioritised and if their landing pages are structurally correct.

Don’t want your house to fall apart?  Keep reading to explore 3 (of many) reasons, why it's time to start thinking about your site structure.

1. It tells Google what is important

Structuring your site with strong main pages (known as landing pages) tells Google what pages to direct your users to.  It will show them the main pages they are most likely to visit such as ‘About Us’, 'Our Work' and ‘Contact Us’ and will give you the best chance of keeping people on your site for the right reasons.

2. Enhance user experience

A strong site structure with relevant landing pages and well linked to internal pages will make it as easy as possible for users to navigate your site.  A clear structure means people will be less likely to get lost, will return again and have greater potential to convert into a strong customer.

3. Reduce clutter

We get that it can be hard to cut down the content on your site, because you think it’s all necessary and needed, but a well-planned site structure will help you establish what content is really essential.  By creating a visual map of your landing pages, the internal pages underneath and their sub-pages, you will discover what information is being placed deep in the labyrinth of your site and if it’s really being read. Generally, if someone has to click through more than 3 times to get somewhere, they’ll be planning their escape as their next step.  Keep it simple and your users will thank you for it.

You should be planning your site structure before you even begin website development, when you’re creating and researching the journeys your users will take.

Other musings:

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