1. Who is the site for?
The first thing to establish is your Target Audience – chances are you will already have a pretty good grasp of this. Think about the different groups of people that access your website and what they are looking for when they visit. Establish how you want your target audience to navigate through the site.
2. How do you want your site to look?
A good way to figure out how you want your site to
Remember that simple is best.
3. What needs to be achieved?
This refers to your goals and objectives. What is your goal in creating the website and then what are the objectives that sit under that goal? To break it down...
Goals are things such as:
- To re-brand
- To re-launch a project
- To generate more leads and sales
- To educate
- To share (your services)
- To sell (your products)
Establishing these essential questions will direct your website in the best possible way.
4. What is your budget + who is responsible?
This one is fairly essential. A web developer can’t tell you what they can build, without a budget. A website can be built from a tiny to enormous budget, but knowing how much you are able to spend will guide the type of website you are able to build.
When you establish this, it’s also a good time to identify who will be the main person/s leading the project. Delegate important tasks to a small, select group of people, so they can understand the website really well and then filter important information down to others.
5. Get your google on and start exploring your web developers
There are a lot out there, but only a few good ones, so pick a team that matches your values. Explore the work they have done in the past to see if you like it/think it is relevant for your
Don't underestimate the power a well-designed and structured website, filled with strong content, has. And just as importantly, don't overlook the steps involved on your behalf, before this business-altering project occurs.
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