how to optimise your web content
Feel a little like this when checking your website organic traffic stats or your google analytics?
You wrote an awesome blog post or know your home page should be getting more hits, but it’s just not happening. It’s time to look at
Website content optimisation is, "the practice of updating and adjusting on-page copy and coding to make content more appealing to search engines and, by extension, human searchers" - Brafton
Let's have a look at 4 quick ways we can do this.
Manage your internal links
An internal website link refers to when you link a user to another page on your website to continue or complete their user journey. This is an example from our blog about planning for your new website.
The blue text links to our team, our work and client testimonial
Making sure internal pages can be easily reached by a user and are good for Search Engines involves using descriptive linking text. Writing, "For more information on our work click here" is not optimal, however, writing "Have a browse of the work we have done for our clients", is much better. This helps both users and search engines to understand and search your content better.
The optimal length
Buffer discovered that the ideal length for a blog post was 1600 words (7 minutes reading time) words and Hubspot told us that the optimal length is 2100 (7 minutes reading time), so I guess it depends how long you take to read. However, for their own blogs, the sweet spot was 2250 to 2500 words, showing that optimal length for
remember that quality wins over quantity.
As far as general content length goes, ie. your 'About Us or 'Team' pages, we recommend keeping it concise. Just note down the essentials, encourage click-throughs to other pages and ensure each page has a call to action.
Updating old blogs with new information and relevant links is a great way of
Understanding user search intent
User search intent refers to the reasons behind what an individual is searching for. Search intent falls under 4 categories;
- informational (searching for general information)
- navigational (searching for a specific site)
- transactional (searching with an intention to buy) and,
- commercial (searching for information with an intention to buy soon).
Depending on your business you can determine what type of intention your users are searching with. For us, a web and mobile development business, we can identify that people who find themselves on our website would be searching with informational or navigational intent. An individual might find themselves on our website through this blog if they search, ‘how to
Having an understanding and doing some research around keywords and user search intent will help you determine how you can tailor your content to be greater
A few quick and easy steps can make a world of difference to the organic traffic your site experiences, let us know how this works for you.