How to nail your email marketing
Email marketing is hard.
Watching the percentage of opens and
Educate, don’t sell
Don’t try to sell to your audience, they’re receiving your email, so you can assume they know you exist and will reach out to you when they’re ready to buy. Instead, set yourself apart by educating and entertaining them. What are the main challenges in their business?
Don’t ignore your design
It doesn’t matter how much your content rocks, people want to read something that is pleasing to the eyes. Invest a bit of time in designing a template for your email newsletters that
It’s time to integrate
In the digital world, your content should never be independent
Subject lines score
As hard as it is to write interesting and engaging subject lines, there’s no doubt they have a HUGE impact on your
Be prepared for a conversation
When crafting the content for your email,
If you’re not on mobile, you’re missing out
This seems so self-explanatory in 2018, but I’d be a millionaire (okay maybe a ‘thousandaire’) if I had a dollar for every email that wasn’t responsive to my mobile.
The stats are telling us that 47% of people read emails on their mobile, so you’re committing marketing suicide by not making your templates responsive.
Please, before you send your next email, get it done.
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