We helped the Bastons ethos and #vicparklife brand to come alive on the internet.
- Client: Baston & Co. Property
- Website: bastonandco.com
- Project length: 120 hours with ongoing support and maintenance
Baston and Co. didn’t want another run of the mill real estate site. They needed a property site that combined the functional needs of ease of use and information whilst also expressing their passion for where they are established, the #vicparklife.
What we did
Baston and Co. reached out because they knew we would understand the need to blend the information of the properties with their passion for the town. The launch of the site received so much positive feedback and frequent comments that we had created something different and not like any other real estate site.
How we did it:
- Clever layout, blending properties + blog posts together
- Limited colour palette to make the properties stand out
- Integrating their CRM software with the new website
- Focused on developing each page of content uniquely
- Providing after project support
Never in my wildest dreams did I think that my website would be something that I would be so proud of. Ashul knew what our property website needed to deliver from an ease of use, information and interaction point-of-view - the business side to the equation. What he also knew was how fully immersed in this community we are and how best to capture our #vicparklife, be it through our 'Community' tab or the seamless integration of our blog into the website.
The brief was simple - we do not want just another run-of-the-mill real estate website. Candid, black and white, real life photos taken by the talented local photographer Kat Wray, from Red Eclectic, were sent to the Eduka team as the foundation for our website, the feel. What the Eduka team delivered with minimal dialogue (because they just GOT it) blew us away.
The launch of bastonandco.com and the positive feedback exceeded all our expectations - Eduka had created something 'different' and not like any other real estate agency's website. The support team have also been attentive, knowledgeable and only too happy to assist.
Thank you again Eduka, true professionals ahead of the curve and enhancing your clients' businesses one website at a time.