Radiator
The Radiator brand of innovative wetsuits, vests and other items offers superior flexibility, freedom of movement and heat retention to surfers and divers. Radiator is so unique that retailers and distributors have generally been ineffective at communicating its revolutionary concept to customers. To overcome this, the company decided on a new strategy of online direct selling to worldwide customers.
Our approach
- We designed the look and feel of the website to communicate the unique nature of the product.
- A combination of Eduka CMS and eCart (our shopping cart) gives potential customers around the world all the product information they need plus secure shopping.
- In addition to the convenience of having products delivered to their door, customers benefit from prices that are much lower than those of competitors.
- We regularly assist Radiator with e-marketing campaigns and online promotions.